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Jose Reyes

Jose Reyes

Product Development

Bio:

Having moved to the U.S. as a young boy without documentation, my life journey took a unique and unconventional path. Being undocumented offered me a distinct perspective, shaping my work ethic and fostering ingenuity. Obtaining my American citizenship at twenty-three was a pivotal moment that forever changed my trajectory. It marked the beginning of my pursuit of the American dream and sparked my entrepreneurial creativity. Fifteen years down the road, I now proudly embrace fatherhood with two amazing daughters. Alongside, I’ve had the privilege of co-creating Bucked Up, a venture that holds a special place in my heart. Following my departure from Bucked Up, I’ve continued to innovate, introducing groundbreaking products across various sectors including sports nutrition, supplements, beverages, and healthier for you snacks. To date, my creations have grossed over $500,000,000 in sales and are available in retailers across six continents. Now at BLK FLG my goal is to create an environment where everyone can unleash their inner pirate and set sail to capture market share and change the world.

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