About Us
BLK FLG is made up of a group of dedicated people with a common goal. Inspire people to reach their potential.
At BLK FLG we have a combined 20+ years of experience in building DTC e-commerce & omni channel brands in CPG from boot-strap to profitability to exit. With our revolutionary playbook, we've developed proven systems, programs, processes and patterns that help brands achieve category dominance through customer driven sales using disruptive strategic marketing deployment, business development, customer experience and acquisition models. As the founders of MTN OPS, we created a whole new category for Hunting & Fishing with Outdoor Performance Supplements which pioneered and paved the way for other brands in the space to be more disruptive.Going on 10 years later, we are still the category king owning 90% of market share and have disrupted an industry that has now embraced and adopted health & wellness across the market. We took a significant exit in 2020 with the sale of MTN OPS to Norwest Venture Partners. BLK FLG is now here to help find the next category kings or help brands unseat the kings through their proven model with their unconventional approach to Venture Experience Capital.
The Crew
A Crew dead set on a shared goal of inspiring others to live life to the fullest and reach their full potential.
Our Manifesto
Motivated by an abundant mindset.
ENRICH THE CREW — We are dedicated to fostering a culture where enrichment, empowerment, and mentorship thrive, embodying the essence of collective growth and personal development. Our WHY is deeply rooted in the belief that by enriching our crew and those we collaborate with, we empower individuals to harness their creativity and ownership, paving the way for a future where everyone is equipped to craft their destinies.We live with intention, fostering abundance and opportunities for all, guided by an ethos of giving back, embracing challenges, and uniting as a resilient crew. Our commitment to honesty, culture, and energy is unwavering, as we strive to help each member of our community realize their potential and purpose. In doing so, we not only believe in ourselves and our collective vision but also in the timeless value of time itself, reminding us that the moment to act is now—as time and tide wait for no man. We aspire to achieve our goals to enrich the crew through inspiring empowerment. We seek to create a legacy of impact and unity, where every moment is an opportunity to uplift and transform lives by hoisting the colors in your life and raising a black flag.
What we Treasure
Gain what we can and enrich the crew.
Empowerment & Creativity
We exist to ignite the spark of empowerment and creativity in everyone we touch. Our mission is to enable the BLK FLG crew and our partners to forge their own paths, harnessing the power of ownership and mentorship. By investing in individual talents and dreams, we cultivate an environment where everyone can create something truly their own.
Intentional Living & Abundance
Our core purpose is to live our lives with intention, creating a ripple effect of abundance in the communities we serve. At BLK FLG, we believe in making meaningful choices that not only propel us forward but also enrich the lives of those around us. It's about more than just success; it's about crafting a legacy of generosity and impact.
Unity & Team Spirit
BLK FLG is founded on the belief that unity is our strength. We are committed to bringing together diverse talents as one crew, fostering a sense of belonging and teamwork. Our why is to prove that, together, we can overcome challenges, achieve greatness, and create opportunities for all to shine.
Self-Belief & Potential
We champion the cause of believing in oneself and unlocking the limitless potential within. Our goal is to help individuals realize their purpose and achieve their dreams, reinforcing the idea that with confidence and support, anything is possible. BLK FLG stands as a testament to the power of faith in oneself and the magic of aspiring for more.
Honesty & Culture
At the heart of BLK FLG is a commitment to honesty and a rich, vibrant culture that celebrates diversity and creativity. Our why is to foster an environment where truth and authenticity are valued above all, allowing us to build a community that thrives on genuine connections and shared values.
Time & Legacy
Time reminds us of the urgency to act, to make every moment count. BLK FLG is driven by the awareness that 'time and tide wait for no man,' inspiring us to leave a lasting legacy that transcends time. Our purpose is to utilize our time wisely, making impactful contributions and cherishing the time we have with those we love.
What the BLK FLG icon means
The BLK FLG Logo is a jaw-less skull with two lightning bolts intersecting below creating an iconic look and feel of modern piracy. The skull represents the eyes for vision and foresight, along with the brain & mind which houses the creative portion of the body. The elimination of the jaw is intentional. Our actions will always speak louder than words.
The lightning bolts represent striking with speed and emitting energy. Lightning by nature illuminates followed by loud disruptive thunder which is part of our ethos at BLK FLG; to strike and disrupt the status quo wherever we go. The bolts intersect creating an “X” which marks the spot of great treasures and talent that exist at BLK FLG.